Performance-only Google Shopping. We bid. You only pay on a sale.
Bidmagpie is a Google CSS Partner that places your products in the Shopping carousel on a pure CPA basis. No retainer, no CPC risk, no setup fee.
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How it works
Three steps. No disruption to your existing campaigns.
You stay on your current setup
We connect via your existing affiliate network — Awin, CJ, Webgains, TradeTracker, or Rakuten. No new contracts, no platform migration.
We bid for incremental placements
We target Google Shopping auctions your own campaigns aren’t winning. The 20% CSS auction advantage gives us room to be profitable at lower CPCs.
You pay a CPA only on validated sales
No clicks, no impressions, no monthly fee. If we don’t deliver a sale, you don’t pay. Risk sits with us.
Integrated with the networks you already use
Why merchants choose us
CPA only
You only pay when we deliver a validated sale. No retainer. No setup fee. No minimum spend.
Incremental, not cannibalising
We optimise titles and descriptions to target queries your existing feed doesn’t match. Combined with Google’s auction deduplication, that means genuinely new traffic — not a redistribution of yours.
Multi-network ready
We plug into Awin, CJ, Webgains, TradeTracker, and Rakuten. No new contracts. No extra integrations.
UK and EU coverage
Google Shopping in 21 countries plus Microsoft Shopping reach. One partner for the whole of Europe.
20%
CSS auction advantage over Google's own surface
21
European markets covered
5
Affiliate networks supported
Two Shopping networks. One partner.
We run Google Shopping and Microsoft Shopping side by side for every retailer. Same feed, same CPA model, double the reach.
Google Shopping
- •20% CSS auction advantage over non-CSS bidders
- •21 European markets via the Shopping carousel
- •Dominant search share in the UK and EU
- •Optimised titles and descriptions for incremental queries
Microsoft Shopping
- •Lower CPCs than Google — less competition, same intent
- •Bing, Yahoo, DuckDuckGo, and Edge browser reach
- •Higher-income demographic skew in UK and US markets
- •Same CPA model — no additional risk for you
Every retailer we work with gets both networks by default. We manage the feeds, the bidding, and the optimisation. You see one combined line in your affiliate dashboard.
What the first 90 days look like
No lengthy procurement. No migration. From sign-off to live Shopping placements in under a week.
Onboarding & feed setup
- Approve Bidmagpie as a publisher on your affiliate network
- We ingest your product feed and run title/description optimisation
- CSS approval submitted to Google — typically same-day
First impressions & data
- Your products go live in the Shopping carousel under our CSS
- Initial bidding on high-confidence queries your campaigns aren't winning
- First conversions tracked — visible in your affiliate dashboard
- Microsoft Shopping campaigns launched in parallel
Optimisation & steady state
- Bid strategies refined with real conversion data from your vertical
- Feed optimisation expanded across full catalogue
- Multi-market rollout if relevant (21 EU countries available)
- Steady incremental revenue with full transparency in your network
Most retailers see first conversions within 10 days. No minimum commitment. Cancel any time.
No sale, no fee. It's that simple.
We absorb the click cost, the feed management, and the optimisation. You pay a CPA commission only on validated sales tracked through your affiliate network. If we don't generate revenue, you owe us nothing.
£0
Setup fee
£0
Monthly retainer
£0
Minimum commitment
Commission is agreed upfront per programme and tracked through your existing affiliate network. Standard 30-day validation window applies.
Have a Shopping campaign already?
We'll show you what's leaking. 20 minutes, no obligation, no pitch deck.