Microsoft Shopping ads on a pure CPA basis. USA, UK, Europe, and beyond.
We run Microsoft Shopping campaigns across 35+ markets — including the United States — through your existing affiliate network. Same model as our Google Shopping service: you pay commission only on validated sales.
Why Microsoft Shopping matters
Google dominates search, but it doesn't own all of it. Microsoft's network covers the traffic Google doesn't reach — and it converts.
Lower CPCs, same intent
Microsoft Shopping CPCs typically run 30–50% cheaper than Google Shopping. Less advertiser competition for the same purchase-intent traffic.
Higher-income audience
Bing and Edge users skew older, higher-income, and desktop-first — demographics that typically deliver stronger average order values.
Multi-surface reach
Microsoft Shopping ads appear across Bing, Yahoo, DuckDuckGo, AOL, and the Edge browser new tab — surfaces Google doesn’t touch.
USA market access
The US is the largest e-commerce market in the world. Microsoft Shopping gives UK and EU retailers a CPA route into American consumers without the cost of a US Google Ads account.
35+
Markets supported
30–50%
Lower CPCs than Google
1B+
Monthly searches on Bing
£0
You pay nothing unless we sell
Microsoft Shopping vs Google Shopping
Different networks, different strengths. We run both on the same CPA terms so you get the best of each without additional complexity.
Microsoft Shopping | Google Shopping | |
|---|---|---|
| CSS advantage | No (not applicable) | Yes — 20% margin removed |
| USA coverage | ✓ Full access | ✓ Full access |
| UK search share | ~10–15% | ~85% |
| Average CPCs | 30–50% lower | Higher, more competitive |
| Audience skew | Higher income, desktop-first | Broad demographic |
| Surfaces | Bing, Yahoo, DuckDuckGo, Edge | Google Search, Shopping tab |
| Feed required | Microsoft Merchant Center | Google Merchant Center |
| CPA model via Bidmagpie | ✓ Included | ✓ Included |
| Setup on your side | None — we handle everything | None — we handle everything |
Where we run Microsoft Shopping campaigns
Microsoft Shopping Ads are available in 35+ countries. We manage campaigns across all supported markets on the same CPA terms.
North America
Europe
Asia-Pacific
Rest of World
US market opportunity for UK retailers
Microsoft Shopping gives UK and EU retailers a low-risk entry point into the US market. Because we operate on pure CPA, you don't need a US advertising budget, a local entity, or a separate Google Ads account. If your products ship to the US and you have a USD feed, we can have you live in the American Shopping results within a week.
How it works
Same process as our Google Shopping service. No additional setup on your side.
Feed ingestion
We pull your product feed and adapt it for Microsoft Merchant Center. Titles and descriptions are optimised for Bing search behaviour.
Campaign setup
We build Shopping campaigns targeting the markets you sell to — UK, US, Europe, or all three. Bidding strategies are calibrated per market.
Ads go live
Your products appear across Bing, Yahoo, DuckDuckGo, and Edge. Traffic lands directly on your product pages.
CPA on sales only
Conversions are tracked through your affiliate network. You pay commission only on validated sales. No clicks, no impressions, no retainer.
Google + Microsoft = full coverage
Most retailers run Google Shopping but ignore Microsoft entirely. That's 10–15% of UK search traffic and a much larger share in the US left completely untapped. We run both on the same CPA model, from the same feed, with one publisher line in your affiliate dashboard.
~85%
UK search (Google)
~15%
UK search (Microsoft)
100%
With Bidmagpie
Ready to reach the traffic Google doesn't?
Whether you want Microsoft Shopping alongside your existing Google campaigns, or you're looking for a CPA route into the US market, we'll walk you through the setup in 20 minutes.