About Bidmagpie
Our mission
We exist because most merchants are leaving 30–40% of Google Shopping auctions unwon. Those aren't bad auctions — they're auctions where the click price sits above the merchant's in-house ROAS ceiling. We win those for you, on a pay-only-on-success model. If we don't deliver a sale, you don't pay.
Who we are
Jack Chittenden
Founder
Before Bidmagpie, Jack spent over a decade working across affiliate marketing, performance media, and e-commerce. He saw the same problem repeatedly: merchants leaving incremental Google Shopping revenue on the table because the CPC model didn't fit their risk appetite.
Bidmagpie was founded to solve that problem with a model that puts risk where it belongs — with the partner who controls the bidding, not the merchant. The CPA-only model means we succeed when our merchants succeed. Nothing else.
Why “Bidmagpie”?
Magpies are famously drawn to valuable things others overlook. We do the same with Google Shopping auctions — we find the valuable placements your campaigns are leaving behind, gather them up, and turn them into revenue. The “bid” part is self-explanatory.
Want to work with us?
Whether you're a retailer looking for incremental Shopping revenue or just want to learn more about CSS, we'd like to hear from you.